SHIFT

Resulting from the extraordinary ecological and societal challenges we’ve created, the twenty-first century presents a crucial turning point – and next big awakening for humanity – that witnesses our transformation from a self-obsessed, self-indulgent society to one driven by altruism and self-sacrifice.

Our collective mindset shifts

from unconscious consumption to unconscious conservation

from “get as much as I can” to “get what I need”

in which we connect our buying decisions to extinction, wilderness and biodiversity loss, global warming, and extreme weather events.

The first part of the century observes the peaks of our blind self-importance while the latter part reveals our clear recognition of the other and priority for the greater whole.