Audio Recording – 5:09 min


We have limitless insight into the daily interests and activities of friends, acquaintances, and strangers alike thanks to the vast reach of social media. Our preoccupations form the treasure at the end of the advertising rainbow.

Yet, when viewed against the backdrop of the global events shaping the 21st century, how well do we know the thoughts of others?

ATTENTION chronicles the most popular search queries annually, starting from 2001, the first year of available data, through 2021.

In hindsight of significant national and global events ATTENTION, represents 20 years of allegorical insight into what’s been on our minds.

The five-minute recording illuminates each of the twenty year’s most popular keywords globally, as well as the most common “how-to” and “what-is” queries in the United States.

The compilation reflects Google’s advancement in data analytics over 2 decades: in 2001, Google released top keyword search data worldwide. Beginning in 2006, the company created Google Trends, introducing numerous sub-search categories such as top people search, news & entertainment stories, top searches by region & country, top “how to” and “what is” categories, and others.